Petite Mendigote
Petite Mendigote is a French womenswear and accessories brand founded by Sybille Roger-Vasselin. It is known for a joyful, feminine style in the accessible premium segment.
| Founder | Sybille Roger-Vasselin |
|---|---|
| Origin | France |
| Segment | Accessible premium |
| Style | Joyful, feminine fashion |
| Website | petitemendigote.com |
What is Petite Mendigote?
Petite Mendigote is a French fashion brand created by Sybille Roger-Vasselin, who had originally planned a career in law before launching the label. More than two decades on, it is regarded as one of the most recognisable French brands in the accessible premium segment.
Products and positioning
The brand promotes what it calls une mode joyeuse et féminine, a cheerful and feminine approach to dressing. Its offer covers women's clothing alongside accessories such as shoes, bags and jewellery, designed to be mixed into a playful everyday wardrobe.
Roger-Vasselin has named her mother, Véronique Constantinoff, Miuccia Prada and Carolyn Bessette-Kennedy among the figures who inspire her.
Distribution
- Own boutiques and an online store
- Department store presence, including Galeries Lafayette
- A distribution partnership with the French retailer Monoprix
Why it matters
Petite Mendigote is part of the generation of French founder-led labels that built a distinctive, recognisable identity in the space between high street and designer fashion.
Frequently asked questions
Who founded Petite Mendigote?
Petite Mendigote was founded by Sybille Roger-Vasselin, who originally intended to become a lawyer.
Where is Petite Mendigote from?
Petite Mendigote is a French brand positioned in the accessible premium segment.