14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

MAGNETHIK

France

MAGNETHIK is a French vegan fashion brand founded in 2016 by Fabienne Pomi. It specialises in bags made without animal materials and added vegan coats made in a Paris workshop.

Facts
FoundedApril 2016
FounderFabienne Pomi
CountryFrance
FocusVegan bags and coats
Websitemagnethik.com
Segment
Premium
Categories
BagsWomenswearAccessories
Sales channels
E-commerce

What is MAGNETHIK?

MAGNETHIK is a French brand built around vegan fashion. Created by Fabienne Pomi in April 2016, it specialises in bags that contain no animal materials, and later extended its range into outerwear.

Products and positioning

Bags are the core of the offer and are described as 100% vegan. In September 2018 the brand launched its first collection of vegan coats, with three models offered in oatmeal, mouse grey and onyx, an anthracite grey with blue reflections.

  • Bags: made entirely without animal materials
  • Coats: made in France in a Paris workshop
  • Materials: insulating Polartec polyester and GOTS certified organic cotton

For the coats, the brand chose Polartec polyester, a fabric traditionally used for ski wear because of its insulating properties, alongside organic cotton certified to the Global Organic Textile Standard.

Distribution

At the time of its coat launch, MAGNETHIK sold in Europe, Canada and Costa Rica.

Why it matters

MAGNETHIK belongs to a generation of small French labels that treat animal free materials as the starting point of the product rather than an add-on, pairing that approach with local manufacturing in France.

Frequently asked questions

Who founded MAGNETHIK?

MAGNETHIK was created by Fabienne Pomi in April 2016.

Are MAGNETHIK products vegan?

Yes. The brand specialises in 100% vegan bags and also makes vegan coats from Polartec polyester and GOTS certified organic cotton.

All brands