SERGE BLANCO
SERGE BLANCO is a French menswear brand founded in Toulouse in 1991 and named after the rugby player Serge Blanco. It began with rugby polo shirts and now offers a full men's wardrobe, shoes, leather goods and luggage.
| Founded | 1991 |
|---|---|
| Founder | Jean-Jacques Lauby |
| Headquarters | Toulouse, France |
| Own stores | 55 |
| Logo | Polo shirt with number 15 |
| Website | sergeblanco.com |
What is SERGE BLANCO?
SERGE BLANCO is a French menswear brand headquartered in Toulouse. It takes its name from the French rugby international Serge Blanco, who retired at the end of the 1991 to 1992 season and became the brand's figurehead. Its logo is an embroidered polo shirt bearing the number 15, the full back's shirt number.
History
The brand was founded in 1991 by Jean-Jacques Lauby, a Toulouse rugby enthusiast and former sports teacher who had moved into textiles. His wife joined the business, followed in 1997 by their children Lionel and Elsa; Lionel Lauby is now CEO. The first stores opened in 1994. Early visibility came from sports partnerships, including outfitting Canal+ sports teams and the French handball team that became world champions in 1995.
Products and positioning
- Rugby polo shirts and shirts
- A full casual men's wardrobe
- Shoes and accessories
- Leather goods and luggage
Distribution
SERGE BLANCO operates 55 own stores and is sold through more than 300 multibrand stores and around 400 leather goods and shoe retailers, as well as online.
Why it matters
SERGE BLANCO is a family owned example of sports heritage translated into premium casual menswear, competing in the French polo shirt segment.
Frequently asked questions
Who founded SERGE BLANCO?
The brand was founded in 1991 by Jean-Jacques Lauby, with rugby player Serge Blanco as its namesake and figurehead.
Where is SERGE BLANCO from?
SERGE BLANCO is a French brand headquartered in Toulouse.