Notshy
Notshy is a French contemporary womenswear brand best known for cashmere knitwear. It sells ponchos, cardigans and other knits in bright colours through its own boutiques in France and online.
| Country | France |
|---|---|
| Speciality | Cashmere knitwear |
| Fibre origin | Inner Mongolia |
| Paris flagship | Opened 2023 |
| Website | notshycashmere.com |
What is Notshy?
Notshy is a French womenswear label built around cashmere knitwear. The brand describes its style as contemporary with an irreverent edge, and its collections lean on colour rather than the muted tones often associated with cashmere.
Products and positioning
Knitwear is the core of the offer. Typical pieces include fringed ponchos and cardigans in bright shades, alongside sweaters and accessories. The cashmere fibres used by the brand come from Inner Mongolia, and the knitwear collections are overseen by artistic director Natacha Basic.
- Cashmere sweaters, cardigans and ponchos
- Bright, playful colour stories
- Knitted accessories
Distribution
Notshy sells mainly through its own boutiques. In 2023, the year it marked its 25th anniversary, it opened a new Paris flagship near the Eiffel Tower with a store concept by interior designer Anaïs Bellaloum, a look being rolled out across the network. Other boutiques operate in Cannes, Nice, Deauville, Strasbourg and Aix-en-Provence, and the brand also runs an online shop.
Why it matters
Notshy shows how a specialist knitwear label can build a recognisable identity in a crowded cashmere market by pairing a single premium fibre with bold colour and a tight network of owned stores in high-footfall French locations.
Frequently asked questions
Where is Notshy from?
Notshy is a French brand with boutiques in Paris, Cannes, Nice, Deauville, Strasbourg and Aix-en-Provence.
What does Notshy sell?
Notshy sells women's cashmere knitwear such as ponchos, cardigans and sweaters, usually in bright colours.