Roseanna

Roseanna is a French womenswear label positioned as accessible luxury. Founded by designer duo Roxane Thiery and Anne-Fleur Broudehoux, it designs collections that combine lace, sequins and prints with tailored jackets, sportswear and jersey basics.

What is Roseanna?

Roseanna is a French womenswear brand created by the designer duo Roxane Thiery and Anne-Fleur Broudehoux. The label describes its attitude as joie de vivre and positions itself in the accessible luxury segment, with collections built for women who want character in their everyday wardrobe.

History

The brand marked its tenth anniversary in 2017, which places its launch in 2007. In its anniversary year Roseanna moved into its own retail, opening a boutique on rue Froissart in Paris, after a decade built largely on wholesale.

Products and positioning

Each season Roseanna produces extensive collections of several hundred pieces, including accessories and lingerie. The design language plays with contrasts: lace, sequins and prints are set against sportswear elements, tailored jackets and jersey basics. Alongside the seasonal lines, the founders announced a permanent range of classic jersey and mesh pieces.

Distribution

• Wholesale to around 50 retailers in France, with Le Bon Marché as a key partner
• Own boutique in Paris
• International business accounting for roughly half of sales, with South Korea, Japan and the United Kingdom named as focus markets

Why it matters

Roseanna is an example of a Parisian designer label that grew through department store and multi-brand wholesale before adding its own retail, a common path for independent contemporary brands in France.

Frequently asked questions

Who founded Roseanna?

Roseanna was founded by the French designer duo Roxane Thiery and Anne-Fleur Broudehoux.

Where is Roseanna from?

Roseanna is a French label from Paris, where it also runs its own boutique.

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