Edie Grim
Edie Grim is a French family label with its own tailoring workshop. It turns rolls of fabric such as tartan and Prince of Wales check into one-of-a-kind clothing and coats.
| Country | France |
|---|---|
| Founder | Héloïse |
| Name origin | Edith, the founder's grandmother, plus her own name |
| Signature fabrics | Tartan and Prince of Wales check |
| Website | ediegrim.com |
What is Edie Grim?
Edie Grim is a French family business with a tailoring workshop. The name combines Edith, the grandmother of the founder Héloïse, with her own name.
Products and positioning
The label turns fabric rolls, including tartan and Prince of Wales check, into one-of-a-kind clothing and coats. Customers can assemble pieces from several models and a library of fabrics. The range includes clothing for women and men:
- Overshirts, shirts and a sweatshirt
- Trousers and shorts
- Coats, a trench coat and blazers
- A bomber jacket, a skirt and a sleeveless jacket
The brand emphasises responsible fashion with short supply chains. Customers can choose a model, then select the fabric for it, so each garment is made in a limited quantity rather than in large production runs.
Distribution
The collection is sold online and is also listed on a wholesale marketplace for retailers.
Why it matters
Edie Grim is a small example of made-to-choose fashion, where limited fabric stock and customer selection replace large seasonal runs.
Frequently asked questions
Where is Edie Grim from?
Edie Grim is a French family business with its own tailoring workshop.
What does Edie Grim sell?
It sells overshirts, trousers, coats, blazers and other pieces made from fabrics such as tartan and Prince of Wales check.