Vicomte A.

Vicomte A. is a French preppy fashion brand founded in 2005 by Arthur de Soultrait. Known for its colourful two-tone polo shirts, it now offers full men's and women's collections.

What is Vicomte A.?

Vicomte A. is a French clothing brand founded by Arthur de Soultrait, who presented it as a Palm Beach and Paris label. It is known for a colourful, preppy and dandyish style at an accessible premium price.

History

The brand was created in 2005, with early beginnings in Florida and on Long Island, and became known for its two-tone men's polo shirts. It expanded into chinos, cardigans, sweaters and shirts and launched a women's collection for autumn/winter 2013. That year it announced its first stores in the United States, a franchised shop in Miami and a company-run store on Bleecker Street in New York, while also planning to re-establish a franchise in London. Design was led by James Harvey-Kelly and later by artistic director Taïga Nomura.

Products and positioning

• Men's polos, shirts, knitwear, blazers, coats and chinos
• Bermudas, swimwear and accessories such as scarves, caps and belts
• Women's polos, shirts, knitwear, blazers, dresses and trousers

Distribution

Vicomte A. has built a network of own and franchised stores together with multibrand points of sale, reaching nearly 350 doors worldwide in the mid-2010s, notably in resort destinations such as Deauville, Palm Beach and Saint-Tropez. It also sells through its own online shop.

Why it matters

Vicomte A. is a French example of a brand built from a single signature product, the polo shirt, into a broader lifestyle range using franchising to expand abroad.

Frequently asked questions

Who founded Vicomte A.?

Vicomte A. was founded in 2005 by Arthur de Soultrait.

What is Vicomte A. known for?

Vicomte A. is known for colourful two-tone polo shirts and a preppy French style for men and women.

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