14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Samson

France

Samson is a Paris made to measure tailoring house founded in 1999 by Sophie Samson and Stéphan Ricard. It makes bespoke style suits, shirts and coats for men from European fabrics.

Facts
Founded1999
FoundersSophie Samson, Stéphan Ricard
HeadquartersParis, France
SpecialityMade to measure suits
Websitesamsonsurmesure.fr
Segment
Premium
Categories
MenswearAccessories
Sales channels
Own stores

What is Samson?

Samson, known as Samson Sur Mesure, is a French tailoring brand specialising in made to measure suits. It was founded in Paris in 1999 by Sophie Samson, a stylist and pattern maker, and Stéphan Ricard, who represented leading Italian drapers in France.

History

The first shop opened near the Madeleine on rue de l'Arcade, followed a year later by a second on rue de Tournon in the 6th arrondissement. In 2025 the house marked 25 years of made to measure with a special finish named 1999 after its founding year.

Products and positioning

Samson makes suits, shirts and coats to order, with more than 400 fabric references sourced from European weavers and renewed each season. The process follows several steps:

  • A consultation to choose fabric, lining and design
  • Measurements of body and posture to create a personal pattern
  • A trial fitting in a template jacket
  • A final fitting about four weeks later

Wedding suits are a significant part of the business, with the brand advising grooms to allow up to eight weeks.

Why it matters

Samson is a reference point for accessible made to measure tailoring in Paris, sitting between ready to wear and full bespoke.

Frequently asked questions

Who founded Samson Sur Mesure?

Samson was founded in Paris in 1999 by stylist and pattern maker Sophie Samson and Stéphan Ricard.

What does Samson Sur Mesure make?

Samson makes made to measure suits, shirts and coats for men, including wedding suits, from more than 400 European fabrics.

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