Inouïtoosh
Inouïtoosh is a French brand founded in 2008 in Saint-Valery-sur-Somme, first known for printed scarves and shawls. It now also sells women's ready-to-wear, leather goods, home linens and jewellery.
| Founded | 2008 |
|---|---|
| Founders | Elisabeth Guitton, Mathilde Bon |
| Base | Saint-Valery-sur-Somme, France |
| Points of sale | About 600 in 34 countries |
| Website | inoui-editions.com |
What is Inouïtoosh?
Inouïtoosh is a French fashion and accessories brand based in Saint-Valery-sur-Somme, on the coast of the Somme. It is known for refined, exotic-inspired prints.
History
The brand was founded in 2008 by stylist Elisabeth Guitton and textile printing specialist Mathilde Bon. It first made its name with scarves and shawls made in India, before broadening its offer. In 2016 it opened its first Paris boutique on rue de l'Odéon, followed by a second store in the Marais on rue des Blancs-Manteaux.
Products and positioning
Today the range includes:
- Printed scarves and shawls
- Women's ready-to-wear
- Leather goods and bags
- Home linens
- Jewellery, sold in the brand's own stores
The design signature is print-led, combining travel and exotic references with a refined French sensibility.
Distribution
Inouïtoosh relies heavily on wholesale and is sold in around 600 points of sale in 34 countries, with more than half of its business coming from exports. Its own boutiques in Paris complement this network.
Why it matters
Inouïtoosh shows how a small French accessories label can grow into a broader lifestyle offer and reach dozens of countries mainly through independent retailers.
Frequently asked questions
Where is Inouïtoosh from?
Inouïtoosh is a French brand based in Saint-Valery-sur-Somme, founded in 2008.
What is Inouïtoosh known for?
The brand is best known for printed scarves and shawls, and also sells women's clothing, leather goods, home linens and jewellery.