8 October 2026International edition
Vol. I · No.
8 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Groups and owners

SMCP: all brands

The 3 brands of SMCP in our brand directory, with owner, origin and segment. Each profile is researched and sourced.

Claudie Pierlot: Claudie Pierlot is a Parisian womenswear brand founded in 1984 by the designer of the same name. Acquired in 2009 by the founders of Sandro and Maje, it is the smallest of the women's brands in the SMCP group and is strongest in France.

Maje: Maje is a Parisian womenswear brand founded in 1998 by Judith Milgrom, the sister of Sandro founder Évelyne Chetrite. It is part of the SMCP group and one of the best-known names in French accessible luxury.

Sandro: Sandro is a Paris fashion brand founded in 1984 by Évelyne Chetrite and one of the pioneers of accessible luxury. It is the largest brand of the listed SMCP group, alongside Maje, Claudie Pierlot and Fursac, and dresses both women and men.

All brands