14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Groups and owners

Groupe Royer: all brands

The 2 brands of Groupe Royer in our brand directory, with owner, origin and segment. Each profile is researched and sourced.

Chevignon: Chevignon is a French outerwear and casualwear brand founded in 1979 by Guy Azoulay in Mazamet, known for leather jackets and its flying goose emblem. It has belonged to Société Civile Financière Royer, the holding of the Royer group, since 2019.

Kickers: Kickers is a French footwear brand founded in 1970 by Daniel Raufast and headquartered in Cholet. It is best known for its Kick Hi boot and Kick Lo shoe and has been owned by Groupe Royer since 2007.

All brands