Bleu de Paname

Bleu de Paname is a French menswear label launched in Paris in 2009 by Christophe Lépine and Thomas Giorgetti. It reinterprets French workwear and military clothing in jackets, trousers, shirts and denim.

What is Bleu de Paname?

Bleu de Paname is a French menswear brand whose name references Paris, nicknamed Paname. The concept took shape in 2008 and the label was launched in January 2009 by Christophe Lépine and Thomas Giorgetti, with the ambition of expressing a French way of life through clothing.

Products and positioning

The brand revisits the work uniform, drawing on workwear, military and street references. Its collections focus on durable everyday staples:

• Jackets, including the moleskin work jacket
• The counter jacket and Swedish style trousers among its basics
• Denim shirts, trousers and shorts
• T-shirts and moleskin pieces

Part of the range, such as the moleskin work jacket, is made in France, while other items, including T-shirts, are produced in Portugal.

Distribution

In France the brand is stocked in cities including Paris, Lyon, Marseille, Nantes, Nice, Strasbourg and Montpellier, and it is sold internationally in cities such as New York, London, Berlin and Copenhagen. Online retailers including L'Exception and Caliroots also carry it. It has collaborated with Veja.

Why it matters

Bleu de Paname is part of the generation of French menswear labels that turned heritage workwear into a contemporary wardrobe, combining local manufacturing for signature pieces with a broad international stockist network.

Frequently asked questions

Who founded Bleu de Paname?

Bleu de Paname was founded by Christophe Lépine and Thomas Giorgetti and launched in January 2009.

What is Bleu de Paname known for?

The brand is known for menswear that reinterprets French work uniforms, such as moleskin work jackets, trousers and denim shirts.

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