Ateliers de Nîmes
Ateliers de Nîmes is a French denim brand from Nîmes, the city that gave denim its name, founded by designer Guillaume Sagot. It makes men's jeans, sweatshirts and T-shirts in France and weaves its own denim cloth.
| Founder | Guillaume Sagot |
|---|---|
| Base | Nîmes, France |
| Production | Made in France, own denim weaving |
| Core product | Men's jeans |
| Website | ateliersdenimes.com |
What is Ateliers de Nîmes?
Ateliers de Nîmes is a French jeans label founded by Guillaume Sagot, a designer who grew up in Nîmes and previously studied history and worked in web communications in Paris. The brand takes its name and identity from the city's history as the origin of serge de Nîmes, the fabric that became known as denim.
History
In its early years the label used selvedge canvas from the Italian mill Candiani and had its jeans sewn by specialist workshops in Paris and Marseille, while the founders set out to bring weaving back to Nîmes. The brand now presents itself as the only French brand weaving the denim for its own products on its own looms.
Products and positioning
The range is focused on menswear, with jeans at the core alongside ready-to-wear such as sweatshirts and T-shirts. Jeans sit in the premium bracket, at roughly 150 to 180 euros.
Distribution
Ateliers de Nîmes sells through its own website and through retailers, and is listed by Galeries Lafayette. Early on it worked with stockists on a pre-order basis to produce only what was ordered.
Why it matters
The brand is part of a broader effort to revive textile manufacturing in France, using the heritage of Nîmes to give made-in-France denim a distinctive story.
Frequently asked questions
Where is Ateliers de Nîmes from?
Ateliers de Nîmes is based in Nîmes in southern France, the city that gave denim its name.
Who founded Ateliers de Nîmes?
The brand was founded by Guillaume Sagot, a designer who grew up in Nîmes.