Back Beat Co.
Back Beat Co., formerly known as Back Beat Rags, is a California casualwear brand founded by Isadora Alvarez. It makes laid-back, vintage-inspired basics from hemp, organic cotton and other lower-impact fibres, produced in Los Angeles.
| Founder | Isadora Alvarez |
|---|---|
| Production | Los Angeles |
| Key fibre | Hemp |
| Former name | Back Beat Rags |
| Website | backbeatco.com |
What is Back Beat Co.?
Back Beat Co., which also traded as Back Beat Rags, is a California-based clothing brand founded by Isadora Alvarez. Its design philosophy, summed up as Easy Livin', centres on relaxed, modern basics with a West Coast feel.
Products and positioning
The brand draws on vintage cuts and colours and updates them with modern details. Its range includes hemp utility trousers, canvas overalls, painter pants, ribbed tanks and totes. Material choice is central to its identity:
- Hemp, which the brand values for being biodegradable and holding dye well
- Organic and recycled cotton
- Linen and Tencel
Production
Garments are made locally in Los Angeles. Fabrics are knitted in the city, and pattern-making, sewing, dyeing and sampling all take place within about three miles of one another, with the brand stating that it works with people in safe working conditions.
Distribution
Back Beat Co. sells through its own online shop and through independent fashion marketplaces such as Garmentory.
Why it matters
Back Beat Co. is an example of a small brand built around hemp and local production, showing how lower-impact fibres and short supply chains can define a casualwear label.
Frequently asked questions
Who founded Back Beat Co.?
Back Beat Co., formerly Back Beat Rags, was founded by Isadora Alvarez in California.
Where are Back Beat Co. clothes made?
Back Beat Co. garments are made locally in Los Angeles, with fabric knitting, sewing and dyeing close together in the city.