M.i.h Jeans
M.i.h Jeans is a London denim brand launched in 2005 by Chloe Lonsdale, reviving the name of the British label Made in Heaven. It makes 1970s-inspired jeans and womenswear.
| Launched | 2005 |
|---|---|
| Founder | Chloe Lonsdale |
| Origin | London, United Kingdom |
| Heritage | Made in Heaven jeans |
| Website | mih-jeans.com |
What is M.i.h Jeans?
M.i.h Jeans is a London denim brand, best known for women's jeans with a 1970s-inspired, non-conformist style. The name stands for Made in Heaven, a British jeans brand worn by Farrah Fawcett and Jane Birkin.
History
Founder Chloe Lonsdale grew up in denim: her father, Tony Lonsdale, opened the Jean Machine stores in Britain in the 1970s, and Made in Heaven founder Tony O'Gorman is her godfather. She revived the Made in Heaven name and launched M.i.h Jeans in 2005, with a dove stitched on the back pocket. A men's line, Jean Machine, followed in 2012.
Products and positioning
The core of the range is denim. Well-known fits have included the Marrakesh kick-flare, the Halsy straight leg, the Phoebe slouch rise and the Bodycon high-rise. The brand has also produced dresses and other pieces alongside its jeans.
Distribution
M.i.h Jeans is sold through international online retailers and independent boutiques, as well as its own website.
Why it matters
M.i.h Jeans is an example of a heritage revival in British denim, where a family connection to an earlier label became the basis for a contemporary brand built around vintage-inspired fits.
Frequently asked questions
What does M.i.h stand for?
M.i.h stands for Made in Heaven, the name of an earlier British jeans brand revived by Chloe Lonsdale.
Who founded M.i.h Jeans?
Chloe Lonsdale launched M.i.h Jeans in London in 2005.