29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Denim and casualwear

BELLA+CANVAS

United States

BELLA+CANVAS is a Los Angeles apparel manufacturer that makes fashion-driven blank T-shirts, hoodies and basics for men, women and children. It sells mainly to businesses that print, decorate and resell its garments.

Facts
Founded1992
FoundersDanny Harris, Marco DeGeorge
HeadquartersLos Angeles, United States
Core productBlank T-shirts and hoodies
Websitebellacanvas.com
Segment
Value
Categories
WomenswearMenswearChildrenswear
Sales channels
WholesaleOwn stores

What is BELLA+CANVAS?

BELLA+CANVAS is an American maker of blank apparel such as T-shirts and hoodies, sold to companies that print, decorate and resell them. It was founded in 1992 by Danny Harris and Marco DeGeorge, who started out as a garage screen printer, and it is headquartered in Los Angeles.

Products and positioning

The range covers men's, women's and kids' basics, including side-seamed tees, and a FWD Fashion collection adds trend-driven styles through the year. The company says it was the first to offer retail-quality women's apparel to the wholesale market.

Fabric is dyed and cut in Los Angeles, and the company describes itself as the largest apparel dyer and cutter in North America. It points to automated laser-guided cutting, solar power at its US facilities and wastewater sent to a Los Angeles reclamation plant.

Distribution

  • Wholesale to printers, decorators and promotional product businesses
  • Distribution facilities in Nevada and Maryland
  • A small number of own retail stores in California

Why it matters

In May 2026 BELLA+CANVAS signed a definitive agreement to be acquired by SanMar, the Issaquah, Washington based supplier to the branded merchandise industry. The founders, whose business also includes Alo Yoga, were set to depart under the change of ownership, while most production staff stay with Alo Yoga. The deal shows how vertically integrated blank apparel makers remain central to the decorated and promotional apparel supply chain.

Frequently asked questions

Who founded BELLA+CANVAS?

BELLA+CANVAS was founded in 1992 by Danny Harris and Marco DeGeorge, who began as a garage screen printer in Los Angeles.

Who is buying BELLA+CANVAS?

In May 2026 SanMar, a family-owned apparel supplier based in Issaquah, Washington, signed a definitive agreement to acquire BELLA+CANVAS.

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