Shyanne
Shyanne is an American western wear brand for women and girls, sold exclusively by the retailer Boot Barn. It is known for western boots that blend traditional style with fresh American design.
| Retailer | Boot Barn (exclusive) |
|---|---|
| Customers | Women and girls |
| Brand ambassador | Kelsea Ballerini (from 2016) |
| Core category | Western boots |
What is Shyanne?
Shyanne is an American western wear brand for women and girls, sold exclusively by the retailer Boot Barn. Boot Barn has described it as one of its most successful exclusive brands for women.
Products and positioning
The brand blends traditional western style with fresh American design, and Boot Barn summarises its proposition as high quality, style and value. Western boots are a central part of the range.
- Women's western boots in snip toe and broad square toe shapes
- Exotic styles such as full quill ostrich boots
- Girls' western boots, including embroidered designs
Distribution
Shyanne is available through Boot Barn's stores and website. In 2016 country singer Kelsea Ballerini became the face of the brand, representing it in radio, print, in-store and online promotions as well as on social media.
Why it matters
Shyanne shows how a specialist retailer can build an exclusive label with its own identity, supported by a celebrity partnership and a dedicated range for women and girls. Its boots, from classic leather shapes to exotic skins, cover a broad spread of the western footwear market under a single name.
Frequently asked questions
Where can you buy Shyanne boots?
Shyanne is an exclusive brand of Boot Barn and is sold through its stores and website.
What does Shyanne sell?
Shyanne sells western boots for women and girls, from snip toe and square toe styles to exotic ostrich boots.