9 October 2026International edition
Vol. I · No.
9 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Denim and casualwear

Articles of Society

United States

Articles of Society is a Los Angeles denim brand that launched in 2012. It makes jeans that aim to offer premium quality at an affordable price, led by its Mya Skinny style.

Facts
Launched2012
BasedLos Angeles, United States
CategoryDenim
Signature styleMya Skinny
Australian retailerDavid Jones (exclusive)
Segment
Mid-market
Categories
WomenswearDenim
Sales channels
Department storesWholesale

What is Articles of Society?

Articles of Society is a denim brand that Australian trade press describes as an LA denim brand. It launched in 2012 and focuses on jeans that aim to combine premium quality with an affordable price point. Roger Ireland is identified as managing director.

Products and positioning

The brand's best-known style is the Mya Skinny, described as a statement jean that has sold well in the United States. Its positioning sits between premium denim quality and accessible pricing.

Distribution

A notable international step was its Australian launch through the department store David Jones:

  • David Jones became the exclusive Australian retailer
  • The brand launched in its stores nationally from 26 June
  • Prices started from AUD 99.95
  • The range was a selection of best-selling styles and washes

This shows a model in which a US denim label reaches overseas customers through a single department store partner.

Frequently asked questions

Where is Articles of Society from?

Articles of Society is a US denim brand described in trade press as an LA label.

What does Articles of Society sell?

It sells denim jeans positioned as premium quality at an affordable price, best known for the Mya Skinny.

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