Stanley/Stella
Stanley/Stella is a Belgian apparel company that makes casual basics such as T-shirts, sweatshirts, trousers and jackets. Around 95 per cent of its products are made with organic cotton, and it serves both business and consumer customers across Europe.
| Country | Belgium |
|---|---|
| Founder | Jean Chabert |
| Core products | T-shirts, sweatshirts, trousers, jackets |
| Main material | Organic cotton (about 95%) |
| Main sourcing | Bangladesh |
| Website | stanleystella.com |
What is Stanley/Stella?
Stanley/Stella is a Belgium based apparel company founded and led by Jean Chabert, who has deep roots in Bangladesh's garment industry. The company makes casual wardrobe basics with a strong focus on organic cotton.
Products and positioning
The core range consists of everyday essentials:
- T-shirts
- Sweatshirts and hoodies
- Trousers
- Jackets
About 95 per cent of the products are made with organic cotton, with the remainder using other sustainable materials. The company has ranked among the leading users of organic cotton in Textile Exchange's consumption listings.
Sourcing
Most garments are produced in Bangladesh, where about 98 per cent of output has come from a small group of five partner factories, with the remainder made in China. The company has also looked at India as a possible additional sourcing base.
Distribution
Stanley/Stella serves B2B and B2C customers in European markets including Germany, Belgium and France.
Why it matters
Stanley/Stella shows how a basics business can build its proposition around certified fibre and a concentrated supplier base, making organic cotton the default rather than a premium option.
Frequently asked questions
Where is Stanley/Stella from?
Stanley/Stella is a Belgium based apparel company.
Who founded Stanley/Stella?
Stanley/Stella was founded by Jean Chabert, who also leads the company as CEO.