Cassis
Cassis Paprika · Belgium
Cassis is a Belgian women's fashion retailer that now trades together with its sister brand Paprika under the name Cassis Paprika. The group operates stores in Belgium, France, Germany, Luxembourg and the Netherlands with a growing focus on plus sizes.
| Origin | Belgium |
|---|---|
| Brand today | Cassis Paprika |
| Sister brand | Paprika |
| Markets | Belgium, France, Germany, Luxembourg, Netherlands |
| Focus | Womenswear, plus sizes |
What is Cassis?
Cassis is a women's fashion retail brand from Belgium. It belongs to the same group as the sister label Paprika, whose shareholders are founder Jacques Hayez and the investment company Mitiska. In 2024 the two brands were brought together under a single name, Cassis Paprika.
Products and positioning
Cassis sells womenswear for adult women. As part of the combined Cassis Paprika concept, the brand has sharpened its focus on the plus size market, which has become the core of its strategy.
- Womenswear collections for everyday wear
- Stronger emphasis on plus sizes
- Shared brand identity with Paprika
Distribution
The group sells through its own store network and its websites. After the 2024 reorganisation it operated around 120 stores across five countries: Belgium, France, Germany, Luxembourg and the Netherlands. Where Cassis and Paprika shops stood close to each other, they were consolidated into combined Cassis Paprika stores.
Why it matters
Cassis illustrates how mid-market women's fashion chains in Europe are consolidating brands and targeting clearly defined customer groups, such as plus size shoppers, to stay relevant on the high street.
Frequently asked questions
Are Cassis and Paprika the same company?
Yes. Cassis and Paprika belong to the same Belgian group and have traded together as Cassis Paprika since 2024.
Where does Cassis have stores?
The Cassis Paprika group operates stores in Belgium, France, Germany, Luxembourg and the Netherlands.