14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

LaLotti

Belgium

LaLotti is a Belgian womenswear label made for every age and every size from 34 to 48. It designs simple, elegant pieces in bright colours and playful prints, with a store in Knokke-Heist.

Facts
OriginBelgium
StoreKnokke-Heist
Size range34 to 48
TeamMother and daughter, Pascale and Joëlle
Websitelalotti.be
Segment
Mid-market
Categories
WomenswearFootwearAccessories
Sales channels
Own storesE-commerceWholesale

What is LaLotti?

LaLotti is a Belgian fashion label that positions itself as made for every age and every size, covering sizes 34 to 48. The collection is brought to market by the mother and daughter duo Pascale and Joëlle.

Products and positioning

The brand focuses on detail and fit, combining simple and elegant cuts with bright colours and fun prints. Its range covers a full womenswear wardrobe.

  • Tops and blouses
  • Trousers, shorts and skirts
  • Blazers, cardigans and knitwear
  • Dresses
  • Shoes and accessories

Distribution

LaLotti operates a shop on Dumortierlaan in Knokke-Heist on the Belgian coast, alongside its own webshop. The brand also lists external points of sale and offers a wholesale programme for retailers.

Why it matters

LaLotti is an example of a family-run Belgian label that combines its own store and webshop with wholesale, using an inclusive size range and colourful prints as its clear point of difference.

Frequently asked questions

Where is LaLotti from?

LaLotti is a Belgian fashion label with a store in Knokke-Heist.

Who is behind LaLotti?

The collection is brought to market by the mother and daughter duo Pascale and Joëlle.

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