9 October 2026International edition
Vol. I · No.
9 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Amelie & Amelie

Belgium

Amelie & Amelie is a Belgian women's fashion brand founded in 2005. It makes ready-to-wear and shoes and is sold through stores in Belgium and France.

Facts
OriginBelgium
Founded2005
FocusWomen's ready-to-wear and shoes
Websiteamelieamelie.be
Websiteamelieamelie.be
Segment
Mid-market
Categories
WomenswearFootwear
Sales channels
WholesaleOwn stores

What is Amelie & Amelie?

Amelie & Amelie is a Belgian brand dedicated to women's fashion. A French fashion directory describes it as founded in 2005, and the brand's website is amelieamelie.be.

Products and positioning

The directory lists two product areas, ready-to-wear (prêt-à-porter) and shoes.

Distribution

The French directory notes that the brand is sold by stores in France, and says there are two such stores, although only one is listed: T'sports in Estaires. This points to a wholesale model in which independent retailers carry the label alongside the brand's home market in Belgium.

Why it matters

Amelie & Amelie is an example of a mid-sized Belgian womenswear label that reaches neighbouring markets through a small number of independent stores rather than a large retail network.

Frequently asked questions

Where is Amelie & Amelie from?

Amelie & Amelie is a Belgian women's fashion brand.

What does Amelie & Amelie sell?

It sells women's ready-to-wear and shoes.

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