Green ICE
Green ICE is a Belgian women's fashion label and family business dating back to 1954. It sells dresses, tops, knitwear, trousers and denim in sizes 34 to 50.
| Brand | Green ICE |
|---|---|
| Country | Belgium |
| Established | 1954 |
| Type | Family business |
| Sizes | 34 to 50 |
| Website | greenice.be |
What is Green ICE?
Green ICE is a Belgian women's fashion label that presents itself as a Belgian label since 1954. It is a family business and releases two collections per year, aimed at fashion-conscious women who value quality at an attractive price.
Products and positioning
The range covers the main categories of women's clothing: dresses, blouses, t-shirts and tops, polos, cardigans, pullovers and sweaters, jackets and vests, trousers, skirts, shorts and denim. Sizes online run from 34 to 50 and include a plus-size range, which broadens its appeal beyond a narrow fashion size band.
Distribution
Green ICE sells through its own webshop and through physical selling points listed on its website, and it also operates an online outlet. Customer service terms include delivery within one to three working days, free shipping within Belgium and a 14 day return period. Gift vouchers can be used both online and in its physical stores.
Why it matters
Green ICE is an example of a long-running Belgian family label that has kept a clear focus on mid-priced women's fashion, inclusive sizing and a mix of online and physical sales.
Frequently asked questions
Where is Green ICE from?
Green ICE is a Belgian women's fashion label that has existed since 1954.
What does Green ICE sell?
Green ICE sells women's clothing including dresses, tops, knitwear, trousers and denim.