LEWIS & MELLY
LEWIS & MELLY is a Belgian womenswear brand with its own stores in Antwerp, Knokke and Lier. It sells clothing, accessories and jewellery under its Mel Jewels line.
| Country | Belgium |
|---|---|
| Stores | Antwerp, Knokke, Lier |
| Jewellery line | Mel Jewels |
| Channels | Own stores, e-commerce |
| Website | lewismelly.com |
What is LEWIS & MELLY?
LEWIS & MELLY presents itself as a unique, exciting and exclusive Belgian brand. It focuses on womenswear and complements its clothing with accessories and a jewellery line.
Products and positioning
The clothing range covers a full womenswear wardrobe:
- Dresses, blouses, shirts, tops and t-shirts
- Jackets, coats and blazers
- Trousers, shorts, skirts and denim
- Sweaters and knitwear
- Swimwear
Fabrics named across the collection include denim, satin, cotton, alpaca blends, silk blends and PU leather. Accessories include scarves, bags and caps, while the Mel Jewels line offers rings, bracelets, earrings, necklaces and charms. The brand also sells gift cards and coordinated clothing and accessory sets.
Distribution
LEWIS & MELLY operates its own stores in Antwerp, Knokke and Lier and sells through its online shop, which ships to many countries. The company also links to a separate menswear brand, Lemonate Antwerp.
Why it matters
The brand is an example of a Belgian womenswear label that combines a small network of own stores in Flemish cities and the coast with direct online sales, using an in-house jewellery line to broaden its offer.
Frequently asked questions
Where is LEWIS & MELLY from?
LEWIS & MELLY is a Belgian brand with stores in Antwerp, Knokke and Lier.
What does LEWIS & MELLY sell?
It sells womenswear, accessories such as scarves and bags, and jewellery under the Mel Jewels name.