Indee
Indee is a Belgian fashion brand founded in 2016 for teen girls and young women. Its collections feature retro cuts, bold prints and bright colours, in sizes from about age 10 up to size Large.
| Founded | 2016 |
|---|---|
| Origin | Belgium |
| Target | Teen girls and young women |
| Size range | About age 10 to size Large |
| Website | indeecollection.com |
What is Indee?
Indee is a Belgian fashion and accessories brand founded in 2016. It designs for teenage girls and young women, filling the gap between childrenswear and adult fashion.
Products and positioning
Indee's collections run from about age 10 up to size Large, so the same styles can follow a customer from the tween years into young adulthood. The design language is built on:
- Retro cuts
- Bold prints
- Bright, eye-catching colours
The brand frames its clothing as a way for young women to express themselves, with values centred on independence, self-discovery and confidence. Alongside clothing, it offers accessories that complete the look.
Distribution
Indee sells to retailers through the wholesale channel. It is presented to buyers via Playtime, the international trade show for children's and teen fashion, and its digital marketplace, where stockists can view and order collections.
Why it matters
Indee targets the teen segment, a group often underserved between kidswear and adult ranges. Its extended size run allows retailers to stock one brand for a wider age band.
Frequently asked questions
Where is Indee from?
Indee is a Belgian fashion brand founded in 2016.
Who is Indee for?
Indee designs for teen girls and young women, with sizes from about age 10 up to size Large.