Western Rise
Western Rise is an American travel clothing brand based in Telluride, Colorado. It makes versatile performance apparel in custom fabrics designed for both travel and daily life.
| Headquarters | Telluride, Colorado |
|---|---|
| Co-founder | Kelly Watters |
| Focus | Travel and performance clothing |
| Sales model | Direct to consumer |
| Website | westernrise.com |
What is Western Rise?
Western Rise is an American travel clothing brand based in Telluride, Colorado. It makes versatile performance apparel designed to work for travel and daily life, built on the idea of one set of clothing for anything the day may bring.
History
The brand was started by a team including co-founder and president Kelly Watters and creative director Will Watters, who had worked as outdoor guides in Vail, Colorado, and have roots in textile design. Their aim was clothing that lets people own less and experience more, drawing on the idea of travel rather than tourism. The company went through bankruptcy proceedings in June 2024 and has since relaunched, moving its operations to Vietnam.
Products and positioning
Western Rise develops custom performance fabrics engineered to combine function, durability and style, so that a small number of garments can cover work, travel and the outdoors. The brand has been included in guides to the best travel clothing brands.
Distribution
The brand sells directly to customers, bypassing traditional retail channels.
Why it matters
Western Rise reflects the growth of travel-focused performance clothing, a category that brings outdoor fabric technology into everyday wardrobes and is largely built on direct-to-consumer sales.
Frequently asked questions
Where is Western Rise based?
Western Rise is headquartered in Telluride, Colorado.
What does Western Rise make?
It makes versatile performance clothing in custom fabrics, designed for travel and everyday wear.