Agolde
United States
Agolde is a Los Angeles premium denim label. Harrods says the brand dates from 1993, when it was founded by Ron Herman and Adriano Goldschmied, and was relaunched in 2014 under denim specialist Jerome Dahan. It is known for vintage-inspired cuts and sustainability-led denim lines.
| Relaunched | 2014 |
|---|---|
| Original founders (per Harrods) | Ron Herman, Adriano Goldschmied (1993) |
| Relaunch lead | Jerome Dahan |
| Base | Los Angeles, United States |
| Segment | Denim and casualwear |
| Website | agolde.com |
What is Agolde?
Agolde describes itself as a premium denim label dedicated to setting the standard for advanced, directional denim. It is run by a Los Angeles-based design collective that reinterprets classic garments.
History
Harrods states that Agolde was founded in 1993 by Ron Herman and Adriano Goldschmied and revived in 2014 under Jerome Dahan, who is also associated with Seven For All Mankind and Citizens of Humanity. Harrods adds that each piece is designed and made in Los Angeles. The ownership structure is not stated in the sources reviewed and is left open here.
Products and positioning
The range includes women's and men's jeans in fits such as Slim, Straight, Relaxed, Baggy, Wide Leg and Cropped. It also includes tees, tanks, knits, bodysuits, shirts, sweatshirts, shorts, skirts, dresses and outerwear, including leather pieces. The brand's retro, Californian style is aimed at fashion-forward younger shoppers.
Business model and distribution
Agolde sells through its own website, an AGOLDE store on Melrose Place in Los Angeles, and premium retailers such as Harrods.
Collections and collaborations
Named lines are Eco-Indigo, Flyweight, Weightless and Not Just Jeans. Collaborations include Ron Finley, Cocoincashmere and LYCRA EcoMade fibre, plus a men's collection with Tupac.
Why it matters
Agolde is one of the better-known Los Angeles premium denim names, showing how heritage fit expertise can be revived for a new generation of customers.
Frequently asked questions
Where is Agolde from?
Agolde is an American denim brand based in Los Angeles. Harrods says its pieces are designed and made there.
Is Agolde a luxury brand?
Agolde is positioned as premium denim rather than luxury. It is sold by upmarket retailers such as Harrods and runs its own store on Melrose Place in Los Angeles.