Lady White Co.
Lady White Co. is a Los Angeles menswear label founded by Phillip Proyce, known for tubular-knit T-shirts made entirely in Los Angeles. It draws on vintage American athletic wear.
| Founder | Phillip Proyce |
|---|---|
| Base | Los Angeles |
| Manufacturing | Made in Los Angeles |
| Signature | Tubular-knit T-shirt |
| Website | ladywhiteco.com |
What is Lady White Co.?
Lady White Co. is a Los Angeles brand founded by Phillip Proyce, who previously worked under designer Mike Hodis at Rising Sun Jeans. The label started in the mid-2010s around a single product: a better white T-shirt.
Products and positioning
The founding product was a tubular white tee sold in a two-pack. Its features include:
- Mid-weight tubular jersey with no side seams
- Unbleached cotton
- Ribbed collar and bound seams
- A vintage slim fit
From the start the plan was to add colourways and to build a broader line of vintage-inspired American athletic wear. Today the brand offers T-shirts and sweatshirts that are carried by international menswear retailers such as END.
Manufacturing
Lady White Co. garments are made in the USA, with the T-shirts produced in Los Angeles from start to finish.
Why it matters
Lady White Co. is representative of the heritage menswear niche that competes on fabric, construction and domestic manufacturing rather than on logos or seasonal trends.
Frequently asked questions
Where is Lady White Co. made?
Lady White Co. T-shirts are made in Los Angeles from start to finish.
Who founded Lady White Co.?
Lady White Co. was founded by Phillip Proyce, formerly of Rising Sun Jeans.