KSENIASCHNAIDER
KSENIASCHNAIDER is a Ukrainian fashion brand founded in Kyiv in 2011 by Ksenia and Anton Schnaider. It is known for its demi-denim jeans and for upcycling used denim into new garments.
| Founded | 2011 |
|---|---|
| Founders | Ksenia and Anton Schnaider |
| Headquarters | Kyiv, Ukraine |
| Signature | Demi-denims |
| Approach | Upcycled denim |
| Website | kseniaschnaider.com |
What is KSENIASCHNAIDER?
KSENIASCHNAIDER is a fashion label from Kyiv, Ukraine, founded in 2011 by designer Ksenia Schnaider and Anton Schnaider. The brand has become one of the best known Ukrainian labels internationally, worn by public figures such as Celine Dion and Bella Hadid.
Products and positioning
The brand's signature product is the demi-denim, a hybrid trouser that looks like slim jeans from behind and like a skirt or culottes over jeans from the front. Upcycling is central to the business, with three upcycled lines:
- Upcycled denim made from used jeans
- Sport and knits
- Denim fur, a technique that turns denim into a fur like texture
About a third of the items produced each season are upcycled, with several tonnes of used jeans turned into new garments every year.
Collaborations and recognition
- Denim collaboration with mill ISKO (2019)
- Mules and boots with Belgian shoe label Morobé for spring/summer 2020
- Capsule line for Isetan in Tokyo (2021)
- Shortlisted for Vogue Green Talent in 2019
Why it matters
KSENIASCHNAIDER has helped put Ukrainian design on the international map while showing how upcycling can sit at the core of a commercial denim brand rather than in a side project.
Frequently asked questions
Where is KSENIASCHNAIDER from?
KSENIASCHNAIDER is a Ukrainian brand founded in Kyiv in 2011.
What is KSENIASCHNAIDER known for?
The brand is known for its demi-denim jeans and for upcycling used denim into new pieces, including its denim fur.