9 October 2026International edition
Vol. I · No.
9 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Claudia Sträter

Netherlands

Claudia Sträter is a Dutch women's fashion brand and retailer based in Diemen, near Amsterdam. It was founded in 1970 through a merger of two fashion houses.

Facts
Founded1970
OriginMerger of Claudia Mode and Modehuis Sträter
HeadquartersDiemen, Netherlands
Stores (2017)29, including 5 in Belgium and 1 in Luxembourg
Segment
Mid-market
Categories
Womenswear
Sales channels
Own stores

What is Claudia Sträter?

Claudia Sträter is a Dutch women's fashion company with its headquarters in Diemen, near Amsterdam. It was formed in 1970 by the merger of Claudia Mode from Utrecht and Modehuis Sträter from the Kalverstraat in Amsterdam.

History

Joop Witteveen was the first director after the 1970 founding. In 2007 the company released a special collection designed by Jan Taminiau.

Distribution

Claudia Sträter sells through its own stores. As of 2017 it had 29 stores, including five in Belgium and one in Luxembourg, with the rest in the Netherlands. Its outlet presence includes Designer Outlet Roosendaal.

The brand has an established presence in designer outlet centres, such as McArthurGlen Designer Outlet Roosendaal in the Netherlands, in addition to its high street stores. Its collaboration with Jan Taminiau, a Dutch couture designer, gave the chain a one-off designer collection in 2007.

Why it matters

The company is a long-standing example of a Benelux women's fashion chain built on a merger of two heritage retailers, combining its own brand with a store network.

Frequently asked questions

Where is Claudia Sträter from?

Claudia Sträter is from the Netherlands and is headquartered in Diemen, near Amsterdam.

When was Claudia Sträter founded?

It was founded in 1970 through the merger of Claudia Mode and Modehuis Sträter.

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