9 October 2026International edition
Vol. I · No.
9 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Colourful Rebel

Netherlands

Colourful Rebel is a Dutch fashion brand with Amsterdam roots, founded in 2013. It makes streetwear and contemporary clothing for men and women.

Facts
CountryNetherlands
RootsAmsterdam
Founded2013
CategoriesStreetwear and contemporary clothing
Segment
Mid-market
Categories
MenswearWomenswear
Sales channels
WholesaleE-commerce

What is Colourful Rebel?

Colourful Rebel is a fashion brand from the Netherlands with Amsterdam roots. It dates from 2013 and makes streetwear and contemporary clothing for men and women.

Products and positioning

The spring and summer 2023 womenswear range included hoodies, tees, pants, blouses, matching co-ord sets, dresses and blazers. Hoodies and tees have relaxed, boyfriend-style fits. Prints include retro floral swirls and beach-themed graphics, and the palette combined neon lime, deep blue, lilac and bright orange with muted tones and neutrals.

  • Hoodies and tees in relaxed fits
  • Co-ord sets, dresses and blazers
  • Retro floral and beach-themed prints

The brand's women's and men's lines share the same relaxed, colour-led approach, and the choice of bold colours runs through its prints and palettes.

Why it matters

Colourful Rebel is an example of a Dutch contemporary label that has combined a streetwear base with dressier womenswear pieces, using bold colour as a brand signature across both its men's and women's lines.

Frequently asked questions

Where is Colourful Rebel from?

Colourful Rebel is a Dutch brand with Amsterdam roots.

What does Colourful Rebel sell?

It sells streetwear and contemporary clothing for men and women, including hoodies, tees, co-ord sets, dresses and blazers.

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