9 October 2026International edition
Vol. I · No.
9 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

10DAYS

Netherlands

10DAYS is a fashion and lifestyle brand with a Dutch-language online shop, selling clothing for women and men, accessories and homeware. Its site is organised by country, with 14 European markets served.

Facts
Sub-lines10DAYS365, 10DAYS925, Pre-Loved
Markets14 European countries
CertificationB Corp (stated by the brand)
Website10dayslifestyle.com
Website10dayslifestyle.com
Segment
Mid-market
Categories
WomenswearMenswearAccessoriesHome
Sales channels
E-commerceOwn stores

What is 10DAYS?

10DAYS presents itself as a fashion and lifestyle brand that sells online. Its Dutch-language storefront redirects from the 10days.nl address to 10dayslifestyle.com, and the Netherlands is one of 14 European countries in its market selector.

Products and positioning

The range covers women's and men's clothing, including knitwear, outerwear, blazers, dresses and co-ord sets, as well as underwear, accessories, homeware, fragrances and gift boxes. The brand runs several sub-lines: 10DAYS365 for basics, 10DAYS925 for workwear and a Pre-Loved section for secondhand items. The site also states that the company holds B Corp certification.

Distribution

Customers choose a country on the site, and orders ship only to the selected country. The markets listed are Belgium, Denmark, Germany, Finland, France, Ireland, Italy, Luxembourg, the Netherlands, Austria, Poland, Portugal, Spain and Sweden. The page also refers to concept stores, without giving locations.

Why it matters

The brand is an example of a Dutch lifestyle label that combines a broad own-brand range with resale and certified-sustainability messaging in a single online storefront.

Frequently asked questions

What does 10DAYS sell?

10DAYS sells women's and men's clothing, underwear, accessories, homeware, fragrances and gift boxes, plus a Pre-Loved secondhand section.

Where does 10DAYS ship?

Its online shop serves 14 European countries, including the Netherlands, Germany, France, Italy and Spain, and ships only to the selected country.

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