Yest
B. Fashion Brands · Netherlands
Yest is an international womenswear brand with Dutch roots, owned by B. Fashion Brands of Beverwijk. It designs comfortable, feminine mix and match collections in sizes 34 to 56.
| Parent company | B. Fashion Brands |
|---|---|
| Headquarters | Beverwijk, Netherlands |
| Sizes | 34 to 56 |
| Sister line | Yest Curve |
| Website | yest.com |
What is Yest?
Yest describes itself as an international fashion brand with Dutch roots, a heritage reflected in the tulip in its logo. The label belongs to B. Fashion Brands, a company based in Beverwijk in the Netherlands that has been active in fashion since 1995.
Products and positioning
Yest focuses on comfortable, feminine pieces designed to be combined. The range includes:
- Tops, T-shirts, shirts and blouses
- Sweaters and cardigans
- Trousers, jeans, skirts, dresses and jumpsuits
- Blazers, jackets and outerwear, plus accessories
Fits run from size 34 to 56, and a dedicated Yest Curve line extends the offer for curvier customers. Collections are produced with partner factories in Turkey and China.
Distribution
The brand sells through its own web shop, available in English, Dutch and German, and through physical stockists. Its parent company targets the B2B market and is active in countries including the Netherlands, Germany, Belgium, France, Great Britain, the Nordics, Poland, Austria, Canada and the USA. B. Fashion Brands also owns Ivy Beau, ES&SY, Base Level and other labels.
Why it matters
Yest is a clear example of a Dutch wholesale led womenswear label built around inclusive sizing and versatile wardrobe pieces.
Frequently asked questions
Where is Yest from?
Yest is a fashion brand with Dutch roots, owned by B. Fashion Brands in Beverwijk, the Netherlands.
What sizes does Yest offer?
Yest collections run from size 34 to 56, with an additional Yest Curve line.