14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

PiNNED by K

Netherlands

PiNNED by K is a Dutch-language fashion label selling women's and unisex clothing defined by bold prints. It makes tops, sweaters, dresses, jumpsuits and towelling sets alongside accessories, beauty products and a kids' range.

Facts
CountryNetherlands
SignatureBold prints
ProductionEvery order made in-house
B2BWholesale, private label, shop-in-shop
Websitepinnedbyk.com
Segment
Mid-market
Categories
WomenswearAccessoriesBagsChildrenswear
Sales channels
E-commerceWholesale

What is PiNNED by K?

PiNNED by K, also written PINNED BY K, is a fashion label that sells through its own Dutch-language webshop. Its collections centre on women's and unisex clothing with bold, eye-catching prints, and the brand states that it produces every order itself and works with a conscious focus on sustainability.

Products and positioning

The clothing range covers t-shirts, sweaters, blouses, tops, shorts, trousers, jackets, dresses, skirts and jumpsuits. A distinctive line is its sets made from bath-towel fabric, and the label also runs a ski collection. Beyond apparel, the assortment extends to:

  • Bags, jewellery, sunglasses and hats
  • Scarves, socks and belts
  • Beauty products and gifts
  • A kids' range

Distribution

The main channel is the brand's own online shop, which offers Dutch payment methods such as iDEAL. For business customers, PiNNED by K offers a wholesale login, private label production and shop-in-shop partnerships with retailers.

Why it matters

The label combines direct online sales with made-to-order production and a B2B offer, a model that lets a small print-led brand serve consumers, retailers and private label clients from a single operation.

Frequently asked questions

What does PiNNED by K sell?

PiNNED by K sells women's and unisex clothing with bold prints, plus accessories, beauty products, gifts and a kids' range.

Does PiNNED by K offer wholesale?

Yes. The brand offers a wholesale login for business customers as well as private label and shop-in-shop partnerships.

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