9 October 2026International edition
Vol. I · No.
9 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Yaya

Yaya is a lifestyle fashion brand that sells comfortable, feminine women's clothing through its official web shop. Its range also includes bags, belts, shoes and a home collection.

Facts
Markets served onlineNetherlands, Belgium, Germany, Luxembourg, France, Austria
RangeWomenswear, accessories, home
LoyaltyMembership programme
Free shippingFrom 49.95 euros
Websiteyaya.eu/nl
Segment
Mid-market
Categories
WomenswearFootwearBagsAccessoriesHome
Sales channels
E-commerce

What is Yaya?

Yaya describes itself as a lifestyle fashion brand for comfortable, feminine women's clothing. Its web shop defaults to a Dutch-language storefront and also serves Belgium, Germany, Luxembourg, France and Austria. The pages reviewed do not state a headquarters, a founding year or a founder.

Products and positioning

  • Tops: sweaters, cardigans, blouses and T-shirts.
  • Bottoms: trousers, jeans, skirts and shorts.
  • Dresses and co-ord sets.
  • Outerwear: jackets, blazers and bodywarmers.
  • Accessories and home: bags, belts, shoes, fragrances, candles, tableware, decor, lighting, cushions and throws.

Collections

The current collection on the site draws on Icelandic landscapes, with deep brown and bordeaux alongside cool grey and soft green.

Distribution

Yaya sells through its official web shop, which advertises dispatch within two working days and free shipping from 49.95 euros. It also runs a loyalty membership programme and offers a store locator. The site shows a customer rating of 4.6 stars, and returns cost 4.95 euros in the Netherlands, Belgium and Germany and 7.95 euros in France and Austria.

Frequently asked questions

What does Yaya sell?

Yaya sells women's clothing, bags, belts and shoes, and a home range with candles, tableware and cushions.

Where does Yaya sell?

Its web shop serves the Netherlands, Belgium, Germany, Luxembourg, France and Austria.

All brands