ZUMO
ZUMO is a Dutch menswear brand and retailer founded in 1997 and based in 's-Gravendeel. It sells its own ZUMO label, from shirts and jeans to shoes and accessories, through 13 stores and EU webshops.
| Founded | 1997 |
|---|---|
| Headquarters | 's-Gravendeel, Netherlands |
| Stores | 13 |
| Category | Menswear |
| Website | zumo-international.com |
What is ZUMO?
ZUMO is a menswear brand from the Netherlands, headquartered in 's-Gravendeel. It was established in 1997, the year its first store opened in September. What began as a retail concept developed its own label, which has grown to make up most of the collection.
Products and positioning
The ZUMO label covers a broad menswear wardrobe:
- Tops: T-shirts, shirts, overshirts, polos, pullovers, jackets and blazers
- Bottoms: jeans, chinos, shorts and softpants
- Swimwear and underwear
- Shoes
- Accessories: hats and beanies, sunglasses, belts, bracelets, necklaces and rings
Distribution
ZUMO operates 13 physical stores, which it calls experience stores, and where online orders can be returned or exchanged. Online, the company runs a separate webshop for each EU country. Its digital offer includes lookbooks and a loyalty and rewards programme, with customer service by email, chat and phone.
Why it matters
ZUMO shows how a Dutch menswear retailer has shifted towards a vertically integrated model, with its own label at the core of the assortment and an omnichannel set-up linking stores and country webshops.
Frequently asked questions
Where is ZUMO from?
ZUMO is a Dutch menswear brand headquartered in 's-Gravendeel, Netherlands.
What does ZUMO sell?
ZUMO sells its own menswear label, including shirts, jeans, chinos, jackets, swimwear, shoes and accessories.