14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Jane Lushka

Netherlands

Jane Lushka is a Dutch womenswear brand designed in Amsterdam, known for its wrinkle-free Technical Jersey travel wear. It sells dresses, blazers, trousers, knitwear and denim online and through fashion retailers.

Facts
Design baseAmsterdam, Netherlands
Signature fabricTechnical Jersey
Sister brandLUJÉ
WholesaleB2B portal and JOOR
Websitejanelushka.com
Segment
Mid-market
Categories
WomenswearAccessoriesDenim
Sales channels
E-commerceWholesale

What is Jane Lushka?

Jane Lushka is a womenswear brand designed in Amsterdam, where every collection starts in its studio. It has a sister brand, LUJÉ, which also draws its inspiration from the city.

Products and positioning

The brand's signature is Technical Jersey, a fabric that is wrinkle-free, offers four-way stretch and can be machine washed at 30 degrees. This makes the collections well suited to travel and busy daily life. The range includes:

  • Dresses, jumpsuits and skirts
  • Blazers, blouses, tops and knitwear
  • Trousers and the JL Denim line
  • Accessories

The brand also highlights organic materials as part of its approach.

Distribution

Jane Lushka sells through its own webshop, a separate outlet shop and seasonal sales. For retailers, collections are available via a B2B login and the JOOR wholesale platform, and a store locator lists points of sale.

Why it matters

Jane Lushka is one of several Dutch labels that have built a business around easy-care travel jersey, a niche that combines comfort with a polished, office-ready look for women.

Frequently asked questions

Where is Jane Lushka from?

Jane Lushka is a Dutch womenswear brand whose collections are designed in Amsterdam.

What is Jane Lushka known for?

It is known for Technical Jersey, a wrinkle-free, four-way stretch fabric that is machine washable at 30 degrees.

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