14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

HV Society

Netherlands

HV Society is a fashion brand operated by the Dutch company HV POLO B.V., offering jackets, knitwear, dresses, bags and accessories online and through stores.

Facts
OperatorHV POLO B.V.
CountryNetherlands
Current collectionAutumn/Winter 2026
StyleEquestrian-inspired preppy
Websitehvsociety.com
Segment
Mid-market
Categories
WomenswearMenswearAccessoriesBags
Sales channels
E-commerceOwn stores

What is HV Society?

HV Society is a fashion brand and online store operated by HV POLO B.V., a Dutch company, with physical store locations listed through a store locator on its website.

Products and positioning

The current focus is the autumn and winter 2026 collection, which the brand describes as bold yet wearable pieces. The collection is organised into themed stories, such as Modern Heritage, a preppy style inspired by equestrian traditions and private members' clubs, and Burgundy Bliss, which uses burgundy, army green, navy and light blue.

  • Jackets and bodywarmers
  • Fleece, sweaters and knitwear
  • Blazers, blouses and shirts
  • Dresses, skirts and trousers
  • Bags and accessories

Distribution

HV Society sells directly through its own website, which is also available in Dutch, and through its stores. The related HV Polo label is sold by fashion retailers and marketplaces.

Why it matters

HV Society connects a heritage, equestrian-inspired look with a seasonal story-led approach to collections.

Frequently asked questions

Who operates HV Society?

HV Society is operated by HV POLO B.V., a Dutch company.

What does HV Society sell?

It sells jackets, knitwear, blazers, blouses, dresses, trousers, bags and accessories.

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