9 October 2026International edition
Vol. I · No.
9 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Baileys

Netherlands

Baileys is a clothing brand sold in the Netherlands through retailers such as Zalando. Its listed range centres on basic men's T-shirts and also includes women's knitwear.

Facts
Main productsBasic T-shirts and knitwear
Typical T-shirt price49.95 euros at Zalando
Colour rangeSix colours for basic tee
Example retailerZalando Netherlands
Segment
Mid-market
Categories
MenswearWomenswear
Sales channels
MarketplacesE-commerce

What is Baileys?

Baileys is a clothing brand whose products are sold on the Dutch site of the online retailer Zalando. The retailer groups the brand under men's T-shirts, with prints and basics, and also under women's knitted jumpers and sweaters.

Products and positioning

The men's T-shirts listed on the Zalando page are plain styles called T-shirt basic. They are offered in six colours:

  • Dark cassis and navy
  • Leaf green and iron grey
  • White and greige

Each shirt was priced at 49.95 euros on the page reviewed, which places the range in the mid-market. The retailer does not state brand values or a target audience, but the plain colours and styling point to an everyday wardrobe staple.

Distribution

Baileys is available through online marketplace retail, which makes it easy for shoppers to compare and buy its basics alongside other labels.

Frequently asked questions

What does Baileys sell?

Baileys sells everyday clothing, with basic men's T-shirts as its most visible product group, plus women's knitwear.

Where can you buy Baileys?

Baileys is sold online through retailers such as Zalando in the Netherlands.

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