OLAF
OLAF is a fashion brand selling menswear, womenswear and accessories through its own online store, with a storefront centred on the Netherlands. Its collections are presented as continuously inspired by countries, cultures and citizens.
| Market | Netherlands |
|---|---|
| Departments | Menswear, womenswear, accessories |
| Channel | Own online store |
| Website | olafhussein.com |
What is OLAF?
OLAF, written in capitals by the brand itself and trading online under the olafhussein.com domain, is a contemporary clothing label. Its online store defaults to the Netherlands with prices in euros, and its community storytelling features creators based in Amsterdam. The brand describes its work as continuously inspired by countries, cultures and citizens.
Products and positioning
The label covers three main departments and builds its offer around seasonal drops. Its Fall/Winter 2026 holiday collection was presented as a celebration of returning home.
- Menswear, including utility jackets, check shirts and knitted polos
- Womenswear
- Accessories
- Running items
Price points for jackets sit in the low to mid hundreds of euros, placing the brand in the accessible contemporary bracket.
Distribution
OLAF sells directly through its own e-commerce store, supported by a newsletter and a loyalty programme for repeat customers.
Why it matters
OLAF is an example of a Dutch-facing contemporary label that combines a culture-led storytelling approach with a direct-to-consumer model spanning menswear, womenswear and accessories.
Frequently asked questions
What does OLAF sell?
OLAF sells menswear, womenswear and accessories, including jackets, shirts, knitwear and running items.
Where can I buy OLAF?
The brand sells through its own online store at olafhussein.com, with a storefront for the Netherlands.