9 October 2026International edition
Vol. I · No.
9 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

A fish named Fred

Netherlands

A fish named Fred is a menswear brand with a contact address in Lijnden, the Netherlands. It describes itself as built for people who embrace boldness and individuality.

Facts
Based inLijnden, Netherlands (contact address)
FocusMenswear
LanguagesEnglish, German, Dutch
RetailOnline shop, stores and franchise pages
Websiteafishnamedfred.com
Segment
Mid-market
Categories
MenswearFootwearAccessories
Sales channels
E-commerceOwn storesFranchise

What is A fish named Fred?

The brand describes itself as "a menswear brand built for those who embrace boldness and stand tall in their individuality". Its contact address is on Frankfurtstraat in Lijnden, the Netherlands, although the site does not label this as a headquarters.

Products and positioning

The range covers a full men's wardrobe: blazers, waistcoats, shirts, polos and T-shirts, jackets, jeans, formal trousers, bermudas and knitwear. It also lists belts, socks, swimshorts, underwear, headwear, scarves, beanies, shoes and gifts. Recent collections named on the site include Tokyo Trip and Timeless.

Distribution

The brand sells through its own online shop, which is available in English, German and Dutch. The site also carries a Stores page and a Franchise page, which indicates a physical retail presence, although the store details are not set out on the homepage.

Why it matters

The brand shows how a smaller Dutch menswear label can cover tailoring, casualwear and accessories under one name while selling direct online.

Frequently asked questions

What does A fish named Fred sell?

It sells menswear including blazers, shirts, jackets, jeans, knitwear, shoes and accessories such as belts, socks and scarves.

Where is A fish named Fred from?

The brand's contact address is in Lijnden in the Netherlands.

All brands