ROCKANDBLUE
ROCKANDBLUE is a fashion brand specialising in outerwear and accessories for all seasons and occasions. It designs jackets, coats and accessories intended to suit individual style.
| Specialism | Outerwear |
|---|---|
| Range | Outerwear and accessories |
| Positioning | All seasons, all occasions |
| Website | rockandblue.com |
What is ROCKANDBLUE?
ROCKANDBLUE is an outerwear specialist. The brand states that it designs outerwear and accessories for all seasons, all occasions and individual style, making jackets and coats the core of its offer rather than a supporting category.
Products and positioning
The focus on outerwear means the collections are built around the pieces customers buy for function as much as for fashion: protection against wind, rain and cold across changing seasons. The brand pairs this with accessories that complete the outer layer.
- Jackets and coats for every season
- Outerwear for different occasions, from everyday to dressier wear
- Accessories to complement the outerwear range
Rather than covering a full wardrobe, ROCKANDBLUE keeps a narrow category focus and emphasises versatility, so that styles can be worn by customers with different personal tastes.
Distribution
ROCKANDBLUE sells through its own website and is stocked by retailers in Scandinavia, including the Swedish department store Åhléns.
Why it matters
ROCKANDBLUE illustrates the category specialist model in fashion: a brand that concentrates on one high value product group, outerwear, where expertise in fit and function can set it apart from generalist labels.
Frequently asked questions
What does ROCKANDBLUE sell?
ROCKANDBLUE designs outerwear, such as jackets and coats, and accessories for all seasons and occasions.
Where can you buy ROCKANDBLUE?
The brand sells through its own website and retailers such as the Swedish department store Åhléns.