Genti

Genti is a menswear brand that combines contemporary fashion with casual sportswear. Its official online shop, which has a Dutch-language version, sells clothing, shoes and accessories for men.

What is Genti?

Genti is a menswear label whose own website describes its style as a mix of contemporary fashion and casual sportswear. The brand sells through an online shop at genti.clothing, and the site offers a Dutch-language version and lists iDEAL and Bancontact among its payment options.

Products and positioning

The range shown on the official site covers a broad menswear wardrobe:

• Tops and knitwear: sweaters, hoodies, knitwear, polo shirts, T-shirts and shirts
• Bottoms: trousers and sweatpants
• Outerwear and layers: overshirts and jackets
• Warm-weather and dressier pieces: shorts, swimwear, summer sets and suits
• Shoes, accessories and digital gift cards

Distribution

Genti sells to consumers through its own webshop and maintains a dealer login for business customers, which indicates a wholesale channel. It also runs a membership programme called the Genti squad and presents a collaboration with the football club PSV. The brand is active on Instagram and Facebook.

Why it matters

Genti is an example of a smaller menswear label that pairs a direct-to-consumer webshop with a dealer portal for retailers. It is one of several mid-sized European men's labels with relatively little independent public coverage, so the brand's own website is currently the main verifiable source on what it offers.

Frequently asked questions

What does Genti sell?

Genti sells menswear including sweaters, hoodies, knitwear, polos, T-shirts, trousers, overshirts, jackets, shorts, swimwear and suits, as well as shoes and accessories.

Where can you buy Genti?

Genti sells through its own online shop at genti.clothing, and the site also offers a dealer login for business customers.

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