YOEK
YOEK is a women's plus-size fashion label that calls itself a quality curvy brand for trendy women. It sells clothing in sizes 38 to 58 through its own web shop.
| Size range | 38 to 58 |
|---|---|
| Customer base | Plus-size women |
| Lines | YOEK, Essentials, Black Label, Lounge |
| Channel | Own web shop |
| Website | yoek.com |
What is YOEK?
YOEK, also written Yoek Fashion, describes itself as a quality curvy brand for all trendy women with a plus size. Its website says the brand has developed over the past four decades, but it gives no founding year or founder and does not name a country of origin.
Products and positioning
The clothing range includes dresses, tunics, blouses, shirts, T-shirts, sweaters, cardigans, trousers, jeans, skirts, leggings, tops, coats, jackets and blazers, plus accessories. The text gives the size range as 38 to 58. Named lines are the main YOEK line, Essentials for basics, Black Label for occasion wear, Modern Bohemia, Lounge, and a twice-yearly capsule called Morning Muse.
Distribution
The brand sells through its web shop at yoek.com, which has an outlet section, a membership programme with reward points, and customer service by phone, email and WhatsApp on weekdays. Payment options include Klarna, iDEAL, Mastercard, Visa and American Express.
Why it matters
YOEK is an example of a plus-size specialist that offers personal styling advice, fabric information and a size guide on its site alongside its collections, and that mentions sustainability as a theme.
Frequently asked questions
What does YOEK sell?
YOEK sells plus-size women's clothing such as dresses, blouses, knitwear, trousers and jackets, plus accessories.
What sizes does YOEK offer?
Its website gives the size range as 38 to 58.