9 October 2026International edition
Vol. I · No.
9 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Catwalk Junkie

Netherlands

Catwalk Junkie is an Amsterdam-based womenswear brand founded in 2009 by Marieke. It is known for bold prints and colour under the motto Carefree meets Funky.

Facts
Country of originNetherlands
Founded2009
BaseAmsterdam-Noord
TeamTen people
Segment
Mid-market
Categories
WomenswearDenimAccessories
Sales channels
WholesaleE-commerceOwn stores

What is Catwalk Junkie?

Catwalk Junkie is an Amsterdam-based fashion brand. A trade profile marking its 15th anniversary says Marieke founded it in 2009, starting with a suitcase of samples. Her first big hit was a slogan T-shirt that became a cult favourite in Amsterdam.

Products and positioning

The brand is known for bold prints and colour, which it calls Dopamine Dressing, under the motto Carefree meets Funky. Its denim line for Dutch women includes longer jeans with unfinished hems, and a QR code on the care label shows customers how to cut them to length. A 2026 collaboration with Marie Marie adds hand-crocheted bags and bag charms.

Organisation and production

Marieke leads creative work and collections, and her partner Tommie joined to lead the commercial side. The company has a team of ten in Amsterdam-Noord with a nearby atelier that works as a mini factory for quick production changes. About half the collection uses digital textile printing, which the brand says saves 90 per cent of water compared with screen printing.

Distribution

The profile mentions sales through retailers and a planned Dutch tour in which the brand visits stores to print custom T-shirts on site.

Frequently asked questions

Where is Catwalk Junkie from?

Catwalk Junkie is a Dutch brand based in Amsterdam.

Who founded Catwalk Junkie?

Marieke founded Catwalk Junkie in 2009 and oversees creative work and collections.

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