9 October 2026International edition
Vol. I · No.
9 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

ADUH

Netherlands

ADUH is a Dutch brand that sells sustainably produced shirts and T-shirts with designs about culture and roots. Its made-to-order clothing is printed in The Hague.

Facts
OriginNetherlands
Active since2016
PrintingThe Hague (made to order)
FactoryGOTS-certified, Bangladesh
Core productT-shirts and shirts in organic cotton
Segment
Mid-market
Categories
WomenswearMenswearAccessories
Sales channels
E-commerce

What is ADUH?

ADUH is a Dutch fashion brand that has been active since 2016. It sells sustainably produced shirts whose designs are meant to bring cultures closer together and to encourage people to explore their roots.

Products and positioning

The range centres on shirts and T-shirts. A featured example, the Flora design, is a loose-fit, round-neck T-shirt made of 100 percent organic cotton with the design printed on the chest, sold in sizes XS to XXL. The brand is tagged as sustainable in the third-party directory.

Production

The page describes a production chain that spans several countries:

  • Made-to-order clothing is printed at a print shop in The Hague
  • The shirts are made in a GOTS-certified factory in Bangladesh
  • The organic cotton comes from India
  • The recycled polyester comes from China

Why it matters

ADUH illustrates a small-batch, print-on-demand approach to apparel in which printing is kept close to the home market, while garments are sourced from certified factories abroad.

Frequently asked questions

Where is ADUH from?

ADUH is a Dutch brand, with its made-to-order clothing printed in The Hague.

What does ADUH sell?

ADUH sells sustainably produced shirts and T-shirts with designs about culture and roots, made from organic cotton.

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