9 October 2026International edition
Vol. I · No.
9 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Poools

Netherlands

Poools is a women's fashion brand that sells pullovers, tops, jackets, dresses and trousers online. Its site refers to the Netherlands in its shipping terms, though its origin is not stated outright.

Facts
CategoryWomenswear
WebshopShopify-based
TradeB2B portal
RetailStore locator
Websitepoools.com
Segment
Mid-market
Categories
WomenswearAccessories
Sales channels
Own storesWholesaleE-commerce

What is Poools?

Poools is a womenswear brand with its own webshop. The site shows an Austria (EUR) country selector and lists free-shipping thresholds for NL and the EU, so the pages reviewed do not make its country of origin explicit. The directory hints at the Netherlands.

Products and positioning

The range covers a complete women's wardrobe and accessories.

  • Pullovers, vests, T-shirts and tops
  • Jackets and blazers
  • Blouses, dresses and skirts
  • Trousers
  • Accessories

Distribution

Poools runs a Shopify-based webshop, a store locator for physical retailers and a wholesale route with a B2B portal link. It is active on Instagram and Facebook.

Why it matters

The brand combines direct online sales with a B2B portal for retailers, a common set-up for smaller European womenswear labels.

The brand's public profile rests mainly on its own website, which does not publish company history. It shows a womenswear label with a standard direct and wholesale set-up and active social media accounts on Instagram and Facebook.

Frequently asked questions

What does Poools sell?

Poools sells women's clothing, including pullovers, tops, jackets, blouses, dresses, skirts and trousers, plus accessories.

Where can you buy Poools?

Poools is sold through its own webshop and through retailers that can be found with the store locator on its site.

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