9 October 2026International edition
Vol. I · No.
9 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Alix The Label

Netherlands

Alix The Label is a women's fashion label whose online shop operates in Dutch and euros. It sells blazers, tops, dresses, knitwear, coats and accessories, plus a smaller line called Alix Mini.

Facts
TypeWomen's fashion label
Children's lineAlix Mini
Price range shown79.90 to 259.90 euros
ChannelsOnline shop and brand stores
Websitealixthelabel.com
Segment
Mid-market
Categories
WomenswearChildrenswearAccessories
Sales channels
Own storesE-commerce

What is Alix The Label?

Alix The Label is a women's fashion label. Its website describes it as a fashion label for women with a versatile and young personality, and for women who view the world as a source of inspiration. The brand is presented through a first-person voice, Alix, who invites customers along on her getaways.

Products and positioning

The shop lists blazers, tops, blouses, skirts, t-shirts, trousers, sweaters, jackets, pullovers, coats, dresses, sweatpants and accessories. A separate line, Alix Mini, covers tops, dresses, bottoms and jackets. Listed prices run from 79.90 to 259.90 euros, which sits in the mid-market range.

Distribution

The site states that customers can shop online and through brand stores. It offers free shipping on Dutch orders over 150 euros and returns within 14 days.

What is not documented

The founder's full name, founding year and headquarters are not given on the pages reviewed. The Netherlands is indicated by the Dutch-language elements of the site and its free-shipping terms for Dutch orders, as well as a third-party directory hint.

Frequently asked questions

What does Alix The Label sell?

It sells women's clothing and accessories, including blazers, dresses, knitwear and coats, plus an Alix Mini line.

Where is Alix The Label from?

The brand's site is in Dutch and offers free shipping on Dutch orders, which points to the Netherlands.

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