Daily Paper
Netherlands
Daily Paper is an Amsterdam fashion label established in 2012 that makes menswear and womenswear inspired by the founders' African heritage. It started as a lifestyle blog and has grown into a clothing brand with flagship stores.
| Established | 2012 |
|---|---|
| Founders | Hussein Suleiman, Jefferson Osei, Abderr Trabsini (per Highsnobiety) |
| Headquarters | Amsterdam |
| Segment | Streetwear and contemporary fashion |
| Website | dailypaperclothing.com |
What is Daily Paper?
Daily Paper is a menswear and womenswear brand based in Amsterdam. Its official site says it was established in 2012 and is inspired by its founders' African heritage and passion for contemporary fashion.
History
Highsnobiety describes the brand as Amsterdam-born, starting as a lifestyle blog covering the founders' life in the city before becoming a clothing label. It names the founders as Hussein Suleiman, Jefferson Osei and Abderr Trabsini.
Products and distribution
- Tops: T-shirts, shirts, longsleeves, hoodies, sweaters, jackets and knitwear.
- Bottoms: trousers, jeans, sweatpants, shorts and swimwear.
- Other: denim, outerwear, co-ords, bags, headwear and accessories.
The site refers to flagship stores and notes that the brand has curated its flagship store playlists since 2019, but it does not list store locations in the pages consulted. Wholesale and ownership details are not given in the sources reviewed.
Why it matters
Daily Paper is one of the better-known European streetwear labels to emerge from a media and community starting point rather than from skate or sport.
Frequently asked questions
Where is Daily Paper from?
Daily Paper is from Amsterdam in the Netherlands, where it began as a lifestyle blog before becoming a clothing brand.
Who founded Daily Paper?
Highsnobiety names the founders as Hussein Suleiman, Jefferson Osei and Abderr Trabsini.