Don't Waste Culture
Don't Waste Culture is a Dutch premium streetwear label founded in 2013 by Bas Dijkhuis. It makes caps, T-shirts, sweaters and jackets in certified factories.
| Founded | 2013 |
|---|---|
| Founder | Bas Dijkhuis |
| Origin | Netherlands |
| Category | Premium streetwear |
| Website | dontwasteculture.com |
What is Don't Waste Culture?
Don't Waste Culture is a Dutch premium streetwear label. Bas Dijkhuis founded it in 2013 while still in high school, and it is linked to Twente, a textile region in the east of the Netherlands.
History
In February 2020 the label was relaunched with its Renaissance collection. Dijkhuis runs the merchandise company Brand Your Merch together with his partner Karel Kroeze.
Products and positioning
The range consists of streetwear essentials.
- Caps
- T-shirts
- Sweaters
- Jackets
Sustainability
The founders say they work with certified factories that have good working conditions, pay fair wages and employ no child labour. They have also been researching specialty cottons such as Pima and plan to make further sustainable improvements over time.
Why it matters
The label is an example of a young Dutch streetwear brand that combines a youth-culture identity with an explicit supply chain policy, built by founders who started while still students.
Frequently asked questions
Who founded Don't Waste Culture?
Bas Dijkhuis founded Don't Waste Culture in 2013 while still in high school.
What does Don't Waste Culture sell?
Don't Waste Culture sells premium streetwear including caps, T-shirts, sweaters and jackets.